Emoji giving thumbs up drivers#

They are enriching communications by adding imagery, tone and feeling. Lindsay Willott, CEO, Customer Thermometer: 'Far from being a formality-fail, emoji represent the biggest advancement in the human language since the written word.

Emoji giving thumbs up drivers#

The other biggest drivers for using emoji in the business environment is that over half of Americans (55%) believe they have helped avoid conflict or misunderstandings because they help convey a 'tone.' For over a third (35%) the biggest benefit is that they find it much quicker to reply with an emoticon, especially when they are on the move.

Women especially appreciate receiving an emoji in a work email as they deem them friendlier (87.7% vs. Over one in five (22.5%) Americans reveal they regularly add emoji to their business emails. The research was commissioned by Customer Thermometer, a market leader in survey solutions, to get insight into how emoji iconography is changing the state of business communications and how brands can leverage the shift.Īmericans are embracing the ability to add images and feelings to their written communications whilst at work, as well as in their personal life. Gen Z's (16 -24-year-olds) are the biggest emoji-lovers as on a daily basis they are sending over five times more than Americans aged 55+. Men are even more likely to be adding an icon, as they are sending three more a day compared to women (35.9 a day, vs.

Research reveals that these modern-day hieroglyphics are fast becoming a staple of business communications enhancing employee engagement, speeding interactions and reducing conflict.Īccording to a new survey of 1,000 Americans, we are sending an average of 34.71 emoji a day across social media, messaging and emails. 3, 2019 /PRNewswire/ - Gone are the days where emoji were the preserves of the instant-messaging youth.